mohit | Shared With: Everyone - Apr 07 2008 | advertising, cpm, monetization, revenue
Quoted: Now, the Techcrunch article discusses the idea that small sites monetize better than large ones. I think that's actually a correlation rather than a causation. There are a ton of small sites out there, and much of their traffic comes from Google. It's much harder to build a functioning social site where people coming back daily than a site where people occassionally stumble on it through their search engine.
mohit | Shared With: Everyone - May 06 2008 | advertising, cpm, technology
The numbers he sites are really low. However, this tidbit is interesting and potentially surprising...
Quoted: Small sites (less than 1M page views/month) earn 3x better on their remnant ad inventory than medium (>1M page views/month) and large Web sites (>100M page views/month).
The trick, in my opinion, if you are a larger site is to slice your inventory into smaller (and higher CPM) pieces.
mohit | Shared With: Everyone - Apr 29 2008 | facebook, advertising, cpm, startups
Some good data on what people are making on Facebook...
Quoted: Great data from Justin Smith on Facebook app CPMs: What CPM is your app making? Data from Facebook Developers. Thanks to Justin for putting together these great numbers.
ShareViewed: 16 Times

- hbhanoo - Apr 07 2008
- mohit - Apr 07 2008
You must be Mohit's friend before you can comment on this Fave.wow. good to know.
Our search engine traffic monetizes much better than our repeat traffic.
Send Mohit a friend request or a personal message instead.