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    0 starsmohit | Shared With: Everyone - Apr 07 2008 | advertising, cpm, monetization, revenue
    Futuristic Play by Andrew Chen: 5 factors that determine your advertising CPM rates

    Quoted: Now, the Techcrunch article discusses the idea that small sites monetize better than large ones. I think that's actually a correlation rather than a causation. There are a ton of small sites out there, and much of their traffic comes from Google. It's much harder to build a functioning social site where people coming back daily than a site where people occassionally stumble on it through their search engine.

    Showing 1 - 2 of 2 comments
    • hbhanoo - Apr 07 2008

      wow. good to know.

    • mohit - Apr 07 2008

      Our search engine traffic monetizes much better than our repeat traffic.

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