mohit | Shared With: Everyone - May 13 2008 | advertising, technology, internet
Some good, albeit depressing-if-you're-a-large-site, data here. These eCPM numbers are much lower than we see.
Quoted: The overall trends you pick up from the report are not that surprising. For instance, the improved monetization of small websites is because they have more focused content, which presents more targeted advertising opportunity.
- mohit | Shared With: Everyone - 11 days ago | google, advertising, spaghetti, technology
Quoted: Mr. Armstrong, who is 37 years old, describes Project Spaghetti as an effort to fix the plumbing behind all of Google's ad initiatives. The inefficiencies, he says, are a product of Google's rapid growth and its innovation. Streamlining the systems and developing new ad formats, he says, should eventually improve the company's bottom line.
ShareViewed: 1 Time - mohit | Shared With: Everyone - Jun 12 2008 | advertising, behavioral targeting, technology
Quoted: "The growth of behaviorally targeted online advertising has been delayed by incomplete development of technology, brand marketers that prefer to have their ads appear with relevant content and concerns over violating consumer privacy," says David Hallerman, senior analyst at eMarketer and author of the new report, Behavioral Targeting: Marketing Trends. "But a number of things are changing."
ShareViewed: 1 Time - mohit | Shared With: Everyone - May 06 2008 | advertising, cpm, technology
The numbers he sites are really low. However, this tidbit is interesting and potentially surprising...
Quoted: Small sites (less than 1M page views/month) earn 3x better on their remnant ad inventory than medium (>1M page views/month) and large Web sites (>100M page views/month).
The trick, in my opinion, if you are a larger site is to slice your inventory into smaller (and higher CPM) pieces.
- mohit | Shared With: Everyone - Feb 26 2008 | microsoft, advertising, google, yahoo, technology, investment club
Don't fully understand this.
Quoted: Most people think that the search and advertising markets are both likely to be extremely profitable for the top two players if there’s a duopoly; if on the other hand it settles down as a triopoly, then the margins will get squeezed and #2 and #3 will have a hard tie doing better than break-even. Right now, in the US, Google’s #1 in both, with Yahoo! #2 and Microsoft #3.
ShareViewed: 5 Times - mohit | Shared With: Everyone - May 18 2007 | advertising, microsoft, aQuantive, news, acquisitions, technology
Microsoft stock is currently down a bit (< 1%). The $6 billion acquisition price represents ~10x revenue and ~100x earnings.
Quoted: In the biggest acquisition ever made by the world's No. 1 software maker, Microsoft said it would pay aQuantive shareholders $66.50 a share, a hefty premium to the company's closing share price of $35.87 on Thursday.
ShareViewed: 9 Times
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