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Quoted: Learn how to set up multivariate experiments using Google Website Optimizer.

Latest post to the blog.

Quoted: I recently gave the following talk to the Chinese Institute of Engineers on the Microsoft campus. The talk is an introduction to Search Engine Marketing (SEM), focusing on Search Advertising and Search Engine Optimization. I also explain the search business model and ranking algorithm to the extent that is needed to effectively implement SEM.

Interview with Nate re: the Windows Live Webmaster Center launch and some other topics.

Quoted: What a day! It's our first Whiteboard Friday interview from our new Whiteboard Studios at Mozplex 2.0 (or the Mozoleum as our guest suggest). Who do we have? None other than our good friend and MSN Live Webmaster Center honcho, Nathan Buggia. As many of you know, Live just rele...

Quoted: "More than one-half of the average marketer's budget is now spent online," according to a press release from lead generation company Clash-Media. The firm conducted its "Online Lead Generation (B2C) R

Short summary of the Faves.com case study I presented at SMX.

Quoted: This session will include actual case studies. First example is Faves.com. Wanted to capture long tail keyword searches so distributed long tail content across many linkable pages.
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They also had a branding problem Was called bluedot.us in which users were confused over the .us name. Faves.com is more in line with what they actually offer.

I wonder what current Google service he is referring to. In any case, I like his idea...

Quoted: In fact, it is such a serious business that I have a second recommendation for Google. They have a service today that Ryan used to determine what the problem was for his site. Apparently the site was hacked and spammers inserted some bogus links that he wasn’t even aware of. I sympathize. A blog gets big and who spends time patrolling every post looking for such misdeeds? My suggestion for Google is to offer a reporting service. They could certainly charge for it if they wanted, because it is critical stuff for a lot of sites. For a nominal fee, perhaps $5 or so a month, it should be possible to get an email alert whenever your site’s status changes with Google. Whether that is a page rank change, or the more serious step of being delisted, you’d get an email when it happened. I have to believe this would be a net profit generator for Google, as well as a comfort for those who rely on Google.

Congrats to Ben and team. And, it is smart of them to recognize the SEO benefit of integrating at the server level instead of at the browser level.

Quoted: That allows the wiki to be created at the server level, not simply rendered in the user’s browser like most widgets. The idea is a pretty straightforward way to go about doing this, but has significant SEO benefits for the partner because the wiki content is embedded directly into the HTML of the website.

Looks like a great site about Wordpress and blogging in general.