Seth on Hillary and sunk costs...

Quoted: Which leads to an interesting marketing question that doesn't have a lot to do with your political views and a lot to do with your take on sunk costs and brand quality: Should Hillary Clinton quit?

Quoted: Here's a thought: Maybe it's not bad judgment.
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Try this on: "If I believed what you believe, I'd probably be acting exactly the same way you are right now." (Better thought than said, probably).

Seth calls OpenSocial a game changer.

Quoted: Consider the sandwich/burger shop/deli on a street crowded with choices. What to do? Why not get rid of all the meat and become a vegetarian/kosher sandwich/burger shop/deli? Now, it's five competitors and you. Anyone with a friend who eats carefully will bring her to your shop, the one and only one of its kind.

I've thought about this in the past, too.

Quoted: RSS transforms blogs from pull to push. The web transforms TV from push to pull.
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This isn't trivial. It changes everything about the way you market what you market. I'd spend some time thinking about whether you push or pull, about whether you can flip that, and about whether your posture matches your message.

Quoted: How to be wrong: measure the mean when you really should measure the median.
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You'll find the same behavior among McDonald's customers. The typical (mean) American eats a meal at McDonald's once every two weeks. But I never go and some people eat there twice a day. That's a lot more useful to know.

Sometimes it's worth stating the obvious.

Quoted: Excuse me... the most effective technique is making stuff worth talking about in the first place. True viral marketing happens not when the marketer plans for it or targets bloggers or skateboarders or pirates with goatees, but when the item/service/event is worth talking about.

Relevant post on naming. Many points in here. One thing I hadn't considered is that if you have a generic name, it's hard to be #1 on Google for that word.

Related note: I noticed that sex.com, despite having arguably the best domain name ever, has a lower alexa rank than us. Ditto bikini.com.

Quoted: Flickr is a good name. So is 37signals. The design firm Number 17, however, is not. Answers, About, Hotels and Business are all fine URLs, but they don't work very well if someone forgets to put the <dot com> part in. Do a Yahoo search on radar and you won't find the magazine or the website in the making, and do a search on simple and you won't end up at the very expensive simple.com domain.

Quoted: And yet marketers still start every meeting and every memo with ideas about how to reach the unreachable. It's not in our nature to do what actually works: start making products, services and stories that appeal to the reachable. Then do your best to build that group ever larger. Not by yelling at them, but by serving them.