mohit | Shared With: Everyone - Jun 06 2008 | faves, google, bdmentions, seo, smx, self, todo
Short summary of the Faves.com case study I presented at SMX.
Quoted: This session will include actual case studies. First example is Faves.com. Wanted to capture long tail keyword searches so distributed long tail content across many linkable pages.
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They also had a branding problem Was called bluedot.us in which users were confused over the .us name. Faves.com is more in line with what they actually offer.
- mohit | Shared With: Everyone - 25 days ago | google, google insights, marketing, faves
Google Insights is a pretty useful marketing tool. I searched for social bookmarking and got a a state by state break down of "regional interest". In theory, it would make sense to invest disproportionately on marketing efforts for a site like Faves in those states.
"Social bookmarking" searches are distributed across a number of states whereas "microblogging" searches are only popular in California. And overall, "microblogging" is a far less popular search term than "social bookmarking".
It's also fun to type in my last name and get a breakdown. Presumably, this tracks the relative concentration of Indian Americans in the U.S.
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mohit | Shared With: Everyone - Feb 29 2008 | google, jotspot, wiki, faves
I am pretty impressed with this. We have begun using it at Faves (instead of Sharepoint and instead of other hosted Wiki offerings). Aside from your standard Wiki features it includes:
- The ability to upload and version files
- Easy integration with other Google applications (duh)
- A flexible list type
- Web parts (well, Google Gadgets)
- Two-Column viewFrom Google's perspective, I think it nicely ties together all their "Apps for your Domain" offerings.
Sharepoint does have many features, however, that are missing from Google Sites.
Quoted: We’ll explain how Google Sites works, below. The idea behind Google Sites is to provide you a tool that lets you easily build intranets, project sites, classroom sites, employee profiles or whatever else your company needs to better organize the data they wished to put online. “Click a few buttons and have a huge swath of infrastructure taken care of,” Google Sites senior product manager, Scott Johnston told us. Note: He’s the former vice president of products for JotSpot.
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- btreloar - Jun 06 2008
- mike - Jun 10 2008
- mohit - Jun 10 2008
You must be Mohit's friend before you can comment on this Fave.Very cool. Surprised at Disney -- I have a client who had his site redone in all flash. No chance at Google rankings at all. His web designer got very defensive about that! Had to resurrect old HTML version and make it available ... then do SEO on that. Yeesh!
Are you publishing a complete blog post for your SMX talk?
Yup, I will.
Send Mohit a friend request or a personal message instead.