mohit | Shared With: Everyone - Aug 27 2008 | self, google, marketing, search, sem, seoLatest post to the blog.
Quoted: I recently gave the following talk to the Chinese Institute of Engineers on the Microsoft campus. The talk is an introduction to Search Engine Marketing (SEM), focusing on Search Advertising and Search Engine Optimization. I also explain the search business model and ranking algorithm to the extent that is needed to effectively implement SEM.
- mohit | Shared With: Everyone - Jun 06 2008 | faves, google, bdmentions, seo, smx, self, todo
Short summary of the Faves.com case study I presented at SMX.
Quoted: This session will include actual case studies. First example is Faves.com. Wanted to capture long tail keyword searches so distributed long tail content across many linkable pages.
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They also had a branding problem Was called bluedot.us in which users were confused over the .us name. Faves.com is more in line with what they actually offer.ShareViewed: 21 Times
- sung - Aug 27 2008
- Chen - Aug 31 2008
- mohit - Sep 01 2008
You must be Mohit's friend before you can comment on this Fave.nice!
Great deck! I like the point that people who click on organic search results tend to have higher education than those who click on the ads.
thanks!
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