Honda, with its Honda label, is generally effective at offering the right product for the right demographic at the right price. But, Honda hasn't been able to quite figure out the equation with its Acura label.

Quoted: Have you seen Honda's new brand image commercial, the one with all the company's products: jets, snowmobiles, outboard motors, ATVs, fuel-cell vehicles, even a knock-kneed robot named Asimo? Where is Acura? Surely if you promote your private-jet business, you can promote your luxury car division

Didn't know this:

Quoted: While some automakers — Honda, for example — have flexible plants that can shift productions from minivans or crossovers to cars, the factories of Detroit automakers are limited to specific models.
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So while Ford has shut down its big S.U.V. plant in Wayne, Mich., for nine weeks because those vehicles are not selling, its nearby Focus plant is running extra hours.

Do you come out ahead financially by purchasing a hybrid?

Quoted: But this quick analysis misses a number of hybrids' other economic benefits.
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For starters, hybrids are holding their value better than non-hybrid cars. This means that, even if you don't recoup the extra cost of the hybrid in gas savings, you're likely to get more money out of the car when you decide to sell it.

The Honda Civic was the top-selling car in May.

Quoted: In fact, after 17 years worth of being this country's best-selling vehicle, the Ford F-150 full-size pickup (42,973) has fallen for the first time to fifth place behind the Honda Accord (43,728), Toyota Camry (51,291), Corolla (52,826) and your new best-selling vehicle in the U.S., the Honda Civic (53,299).

Quoted: The weapon Fukui chose was a lineup of four models, including Honda's sole current hybrid in production, the Civic Hybrid; a new hybrid-only model yet to be named, which will be a five-door, five-passenger compact, with an exterior design similar to its new fuel cell vehicle concept, the FCX Clarity; a hybrid sports car version of its CR-Z line; and a new hybrid model for its Fit compact cars, sold as the Jazz in Europe.

Quoted: It is quite at home being driven in a brisk fashion that would fluster a Camry.
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The 190-horsepower 4-cylinder does not let down the suspension. If there is a weakness, it is acceleration from a standing start since the empty vehicle weighs 3,408 pounds. Once under way, however, the reoccurring thought is, “Why would I get the V-6?”

Quoted: A 1995 Honda Civic is for sale in Atlanta with, count 'em, 939,899 miles. That's 200+ miles a day. Every day. Including Sundays. For 12 years. It even has a Carfax report from when the car had 907,000 miles on it. According to the seller, the car runs like new, with no leaks, no noises, no oil burning,

The exterior styling looks a bit confused -- but is still better than that of the Camry. I think this redesign will help close the gap between Accord and Camry sales figures.

Quoted: To sum up, I think it’s fair to say that Honda has raised the bar significantly with this car — a lot more than Toyota with its redesigned Camry, and a fair bit more than Nissan has done with the latest Altima, which I like a lot and would have picked as the class leader until last week. The Taurus, Impala, Charger and Chrysler 300 — decent cars, all — can’t match the Accord’s finesse or all-round sophistication.