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    5 starsmohit | Shared With: Everyone - Aug 31 2007 | seth, marketing, naming, branding, positioning
    Seth's Blog: The new rules of naming

    Relevant post on naming. Many points in here. One thing I hadn't considered is that if you have a generic name, it's hard to be #1 on Google for that word.

    Related note: I noticed that sex.com, despite having arguably the best domain name ever, has a lower alexa rank than us. Ditto bikini.com.

    Quoted: Flickr is a good name. So is 37signals. The design firm Number 17, however, is not. Answers, About, Hotels and Business are all fine URLs, but they don't work very well if someone forgets to put the <dot com> part in. Do a Yahoo search on radar and you won't find the magazine or the website in the making, and do a search on simple and you won't end up at the very expensive simple.com domain.