mohit | Shared With: Everyone - Nov 07 2008 | google, marketing, todo, lead tracking, analytics
Quoted: In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed.
- mohit | Shared With: Everyone - Aug 27 2008 | self, google, marketing, search, sem, seo
Latest post to the blog.
Quoted: I recently gave the following talk to the Chinese Institute of Engineers on the Microsoft campus. The talk is an introduction to Search Engine Marketing (SEM), focusing on Search Advertising and Search Engine Optimization. I also explain the search business model and ranking algorithm to the extent that is needed to effectively implement SEM.
ShareViewed: 10 Times - mohit | Shared With: Everyone - Aug 12 2008 | google, google insights, marketing, faves
Google Insights is a pretty useful marketing tool. I searched for social bookmarking and got a a state by state break down of "regional interest". In theory, it would make sense to invest disproportionately on marketing efforts for a site like Faves in those states.
"Social bookmarking" searches are distributed across a number of states whereas "microblogging" searches are only popular in California. And overall, "microblogging" is a far less popular search term than "social bookmarking".
It's also fun to type in my last name and get a breakdown. Presumably, this tracks the relative concentration of Indian Americans in the U.S.
ShareViewed: 5 Times - mohit | Shared With: Everyone - Aug 03 2008 | facebook, google, marketing, social networking, japan
Quoted: Sized at an estimated $5.6 billion in 2007, Japan boasts one of the biggest online advertising markets in the world – a huge ...
ShareViewed: 8 Times
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