mohit | Shared With: Everyone - Dec 25 2008 | feed granola, branding, friends, cnbc
Our friend Ande is Creative Director for Feed Granola and responsible for the branding that propelled Feed into a national brand. He was interviewed as part of a segment profiling the company on Donny Deutsch's "Entrepreneurs" on CNBC.
Quoted: Ande La Monica has been working with the Granola Guys since the start and has taken on the position of Creative Director. He has developed the logo, packaging, ancillary marks, website, style guides, advertisements, various marketing materials, photo treatments, in store displays, trade show booths, t shirts and apparel, and the company cars (affectionately called the FEED Machines… hybrids of course.) Over the past few years he has helped take FEED granola co. from a 7 floor walk up to a national brand.
mohit | Shared With: Everyone - Aug 31 2007 | seth, marketing, naming, branding, positioning
Relevant post on naming. Many points in here. One thing I hadn't considered is that if you have a generic name, it's hard to be #1 on Google for that word.
Related note: I noticed that sex.com, despite having arguably the best domain name ever, has a lower alexa rank than us. Ditto bikini.com.
Quoted: Flickr is a good name. So is 37signals. The design firm Number 17, however, is not. Answers, About, Hotels and Business are all fine URLs, but they don't work very well if someone forgets to put the <dot com> part in. Do a Yahoo search on radar and you won't find the magazine or the website in the making, and do a search on simple and you won't end up at the very expensive simple.com domain.
ShareViewed: 5 Times- mohit | Shared With: Everyone - May 22 2007 | case studies, branding, toread, blue dot
Recommended by a friend - even though they do branding for Microsoft;)
Quoted: Salt Branding - The essential ingredient for Branding Leaders
ShareViewed: 2 Times - mohit | Shared With: Everyone - Dec 12 2006 | marketing, seth, branding
Having a mythic brand doesn't guarantee success...but it's worth pursuing.
Quoted: So, if I were trying to invent a mythic brand, I'd want to be sure that there was a story, not just a product or a pile of facts. That story would promise (and deliver) an heroic outcome. And there needs to be growth and mystery as well, so the user can fill in her own blanks. Endorsement by a respected ruler or priest helps as well.
ShareViewed: 3 Times
- Chen - Dec 25 2008
You must be Mohit's friend before you can comment on this Fave.Very cool. I saw this segment on CNBC, which had some great before-and-after tips on food packaging.
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