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    0 starsmohit | Shared With: Everyone - Feb 22 2009 | starbucks, instant coffee, news
    Can instant coffee perk up Starbucks? | Just add water | The Economist

    Quoted: Don Valencia, the firm’s first head of research and development, who created the blended and frozen frappuccino drinks that earn Starbucks $2 billion a year,
    ...
    The name Via is a hat-tip to Valencia—though during development it was known as Jaws (just add water, stir).

    Showing 1 - 2 of 2 comments
    • kristen - Feb 22 2009

      I requested my free sample the other day. I'm really curious as to how it will taste. I'm thinking "diner coffee".

    • jigna - Feb 23 2009

      It's awesome to see that this is a tribute to Don. I'm sure his family is touched.

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