Might be helpful...

Quoted: You can use this to double check that you have all the information your visitors require quickly accessible on the home page. Who - who is the app aimed at? What - what does it do? Where - where do I sign-up? Why - why should I use it? How - how does it work? (edit: better still, How much?)

Quoted: All this information should be on the first half of your home page.