mohit | Shared With: Everyone - Nov 04 2006 | social networking, advertising, market
Quoted: Social network ad spending will account for 2.2% of the $15.9 billion spent on US online advertising in 2006 and 4.7% of the estimated $18.3 billion spent in 2007, according to eMarketer. By 2010, it will account for 8.5% of the estimated $25.2 billion US online advertising market.
- mohit | Shared With: Everyone - Jul 30 2008 | marketing, advertising, social networking, todo
A great list of essays, especially if you are involved in anything in the consumer Web space.
On an unrelated note, I like how he includes his name and Twitter id in the blog title.
Quoted: I finally decided to make a page listing all the reasonable essays I've written over the last 2 years on one page, which you can find here.
ShareViewed: 4 Times - mohit | Shared With: Everyone - Feb 11 2008 | social networking, advertising, social software, monetization, todo
Quoted: So let's talk about this... Are social networks making money hand over fist? Why or why not?
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To aid this discussion, I'll go through a couple of the critical challenges that affect social network monetization:ShareViewed: 8 Times - mohit | Shared With: Everyone - Dec 05 2007 | advertising, marketing, business, social networking
Quoted: Who are these "heavy clickers"? They are predominantly female, indexing at a rate almost double the male population. They are older. They are predominantly Midwesterners, with some concentrations in Mid-Atlantic States and in New England. What kinds of content do they like to view when they are on the Web? Not surprisingly, they look at sweepstakes far more than any other kind of content. Yes, these are the same people that tend to open direct mail and love to talk to telemarketers.
ShareViewed: 5 Times
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