mohit | Shared With: Everyone - Sep 07 2007 | seth, nbc, apple, amazon
Seth Godin on NBC's move from iTunes to Amazon...
Quoted: NBC could have been this middleman. They ceded this role to YouTube and then iTunes. Switching to Amazon merely creates a third player, but it doesn't do what the networks truly needed to do--build a direct relationship between the network and the viewer. Amazon has one, so does Apple.
mohit | Shared With: Everyone - Aug 12 2008 | luck, self help, seth, fate
Well said.
Quoted: Either you believe that luck is dominant, in which case, why bother with effort?
or
You believe that luck is random, in which case it can be eliminated from your thinking and you can focus on all the stuff you can control.ShareViewed: 2 Times
mohit | Shared With: Everyone - Jun 19 2008 | books, seth, kindle, amazon, oprah
Seth on the Kindle...
Quoted: It's for women and women are buying it. The bestseller list of Kindle titles is much less tech-heavy than Amazon's list was in the early days of the web. An Oprah book is #1.
ShareViewed: 9 Times
mohit | Shared With: Everyone - Jun 03 2008 | marketing, seth, grand opening
Quoted: The grand opening is a symptom of the real problem... the limited attention span of marketers. Marketers get focused (briefly) on the grand opening and then move on to the next thing (quickly). Grand opening syndrome forces marketers to spend their time and money at exactly the wrong time, and worse, it leads to a lack of patience that damages the prospects of the product and service being launched.
ShareViewed: 2 Times
mohit | Shared With: Everyone - May 21 2008 | books, seth, reading, the dip
A good business book is more than a cookbook...
Quoted: If you’re reading for the recipe, and just the recipe, you can get through a business book in just a few minutes. But most people who do that get very little out of the experience. Take a look at the widely divergent reviews for The Dip. The people who ‘got it’ understood that it was a book about getting you to change your perspective and thus your behavior. Those that didn’t were looking for bullet points. They wasted their money.
ShareViewed: 11 Times
mohit | Shared With: Everyone - Apr 24 2008 | seth, marketing, traffic, engagement
Quoted: I think it’s more productive to worry about two other things instead.
1. Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value.
2. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent.ShareViewed: 4 Times
mohit | Shared With: Everyone - Mar 12 2008 | hillary, the dip, seth godin, seth, politics, marketing
Seth on Hillary and sunk costs...
Quoted: Which leads to an interesting marketing question that doesn't have a lot to do with your political views and a lot to do with your take on sunk costs and brand quality: Should Hillary Clinton quit?
ShareViewed: 14 Times
mohit | Shared With: Everyone - Feb 08 2008 | seth, management
Quoted: New organizations and new projects are so crisp.
...
Then, over time, things get soggy. They slow down. Decisions aren't so black and white any more.
...
Why?ShareViewed: 3 Times
mohit | Shared With: Everyone - Jan 24 2008 | marketing, judgement, seth
Quoted: Here's a thought: Maybe it's not bad judgment.
...
Try this on: "If I believed what you believe, I'd probably be acting exactly the same way you are right now." (Better thought than said, probably).ShareViewed: 10 Times
mohit | Shared With: Everyone - Nov 10 2007 | seth, blogging, diary, todo
I need to do this.
Quoted: Use it as an internal diary, a way of tracking each day so that a month or a year from now, you can look back at where you were and how you dealt with the issue of the day. Even if no one else on your team reads your blog, the act of creating it will be worthwhile.
ShareViewed: 28 Times
mohit | Shared With: Everyone - Nov 01 2007 | seth, blogs, marketing, business, opensocial
Seth calls OpenSocial a game changer.
Quoted: Consider the sandwich/burger shop/deli on a street crowded with choices. What to do? Why not get rid of all the meat and become a vegetarian/kosher sandwich/burger shop/deli? Now, it's five competitors and you. Anyone with a friend who eats carefully will bring her to your shop, the one and only one of its kind.
ShareViewed: 5 Times

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