mohit | Shared With: Everyone - Feb 07 2007 | andy sack, yelp, judy's book
Judy's Book decided to shift its strategy. Hope the decision pans out well! Yelp, however, has gotten traction in the consumer review space...
Quoted: Simply put, they out-marketed us. They managed from early on to make their customers feel loved. They were the first site (amongst Judy's Book, Yelp and Insider Pages) to focus on getting consumer photos up on their site. This was a very powerful marketing tool. They were aggressive at experimenting with parties and alcohol and building an offline community with their community. They made joining yelp a bit of a fraternity/sorority....in a good way. Their marketing efforts for a small company were better than ours.
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