They're not just good musicians...

Quoted: the Arcade Fire has shrewdly kept control of its affairs — paying for both albums itself, buying its own studio to record the second album and retaining the rights to all the master recordings; the band distributes its music by setting up licensing deals (with Merge in North America, with Universal in Europe). “The idea of someone else owning what we do is insane when we did all the work,” Win says.

Heard these guys on Saturday Night Live and was impressed.

Quoted: Their debut album Funeral sold mostly via word of mouth (without a label) and an early (lucky) nod by David Bowie. The album was later picked up by Merge and became the label's first album in the Billboard 200 chart.