mohit | Shared With: Everyone - Mar 05 2008 | google, advertising, clickthrough, investment clubThis has been my theory as to the decline in Google's paid click metrics (and the corresponding drop in the stock). Good to see someone else in agreement!
Quoted: The short story: the changes to the clickable area in Google ads has resulted in a decline in accidental clicks, resulting in the overall click rate to decline. If Google is seeing a decline in CTR it’s at least in part due to its November decision.
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