mohit | Shared With: Everyone - Jul 08 2009 | fred wilson, apple, at&t, competition
mohit | Shared With: Everyone - Oct 26 2006 | books, toread, marketing, competition
Looks interesting.
Quoted: Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies"

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