mohit | Shared With: Everyone - 9 days ago | advertising, cpm, technology
The numbers he sites are really low. However, this tidbit is interesting and potentially surprising...
Quoted: Small sites (less than 1M page views/month) earn 3x better on their remnant ad inventory than medium (>1M page views/month) and large Web sites (>100M page views/month).
The trick, in my opinion, if you are a larger site is to slice your inventory into smaller (and higher CPM) pieces.
- mohit | Shared With: Everyone - 17 days ago | facebook, advertising, cpm, startups
Some good data on what people are making on Facebook...
Quoted: Great data from Justin Smith on Facebook app CPMs: What CPM is your app making? Data from Facebook Developers. Thanks to Justin for putting together these great numbers.
- mohit | Shared With: Everyone - Apr 07 2008 | advertising, cpm, monetization, revenue
Quoted: Now, the Techcrunch article discusses the idea that small sites monetize better than large ones. I think that's actually a correlation rather than a causation. There are a ton of small sites out there, and much of their traffic comes from Google. It's much harder to build a functioning social site where people coming back daily than a site where people occassionally stumble on it through their search engine.
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