mohit | Shared With: Everyone - May 06 2008 | advertising, cpm, technology
The numbers he sites are really low. However, this tidbit is interesting and potentially surprising...
Quoted: Small sites (less than 1M page views/month) earn 3x better on their remnant ad inventory than medium (>1M page views/month) and large Web sites (>100M page views/month).
The trick, in my opinion, if you are a larger site is to slice your inventory into smaller (and higher CPM) pieces.
Related Content from Around Faves
technology
-
I think this deal makes sense. Why implement your search for your service when somebody else already does it really well?
2 FaversViewed: 1 TimeQuoted: The deal certainly makes sense. Unlike rival Friendfeed, Twitter still lacks a search feature. And Twitter has relied on Summize in the recent past to help reduce load on the Twitter API. Summize is also one of (or the only) Twitter partner that has access to their XMPP stream.
- seregine - 2 days ago6 FaversViewed: 9 Times
- kencam - 8 days ago2 FaversViewed: 15 Times
advertising
-
Google has another product that displays demographics of web sites - specifically tailored for media buyers (advertisers).
1 FaverViewed: 5 TimesQuoted: While Google Trends for Websites, announced last week, is designed for all users, Google Ad Planner is designed with media planners in mind. Using Google Ad Planner, you can quickly create media plans and export to a .csv file, which can be opened in most spreadsheet applications.
- darmarks2241 - 8 days ago6 FaversViewed: 2 Times
- xanotiz - Jun 01 20081 FaverViewed: 9 Times
