mohit | Shared With: Everyone - 22 days ago | design, web, google, engagement
Some thoughts re: landing page design.
Quoted: So the better you are able to help them answer these two questions, the more likely you will be to catch and keep them as a user.
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5 ways to CONFUSE users and get them to LEAVE
Here are a couple great ways to do exactly what you don't want:
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1. Presenting a portal as your front page
2. Use lots of marketing speak
3. Write everything in long-form text
4. Make them register to do anything
5. Treat every user the same
mohit | Shared With: Everyone - Apr 24 2008 | seth, marketing, traffic, engagement
Quoted: I think it’s more productive to worry about two other things instead.
1. Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value.
2. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent.
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