mohit | Shared With: Everyone - Mar 24 2009 | facebook, marketing, jambool, payments
Quoted: How has the in-app purchase flow affected conversion rates? Jambool CEO Vikas Gupta says that apps that have implemented the new payment option have seen jumps of up to 50%. In addition, Gupta notes that once players make a credit card payment once they can pay again on any game in the network without having to reenter their credit card information.
mohit | Shared With: Everyone - Feb 01 2009 | jambool, techflash, technology, payments
mohit | Shared With: Everyone - Jun 12 2008 | facebook, news, friends, jambool, social software
Quoted: App creators insist that people actually enjoy the invitations. "It is something very positive," says Vikas Gupta, an Amazon.com alum who created both the popular Send Good Karma and Hug Me apps, and runs his start-up Jambool out of a spare bedroom in San Francisco's South of Market district. "It is a positive action that people like sending to their friends."
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