Quoted: "More than one-half of the average marketer's budget is now spent online," according to a press release from lead generation company Clash-Media. The firm conducted its "Online Lead Generation (B2C) R

This is a good set of rules. The rules are not necessarily groundbreaking but do serve as a nice framework.

Quoted: Internet communications should work the same way. A visitor comes to your web site. If the design doesn't drive them away (most do), then they read, or watch, or listen, or all three. If your content doesn't confuse them (very common) or bore them (even more common) then they stay.
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Conversation Marketing consists of six rules:

How you market your product depends on whether you are a "must-have", "nice-to-have", or "should-have".

Quoted: In newsletter publishing, an area where I write a lot of copy, publishers divide their products, mostly newsletters, into two categories: "must have" and "nice to have." I think these categories can extend to virtually any type of product or service, and I would add a third category: "should have."
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What's the difference, and why is the difference important to marketers?

Quoted: The grand opening is a symptom of the real problem... the limited attention span of marketers. Marketers get focused (briefly) on the grand opening and then move on to the next thing (quickly). Grand opening syndrome forces marketers to spend their time and money at exactly the wrong time, and worse, it leads to a lack of patience that damages the prospects of the product and service being launched.

Agreed.

Quoted: High value content creators
The point is, the users that come to your site and create content are hugely helpful. So the question is, how do you find and support these high-value users? Here are a couple thoughts from a brainstorm:
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* Build features that support high-quality single-user experiences
* Make it easy to create content on the site, and reward users that do
* Create differentiated experiences that users can weave into their daily routine
* Be as sticky as possible - this is a place where software clients are great, but websites are hard

Quoted: I think it’s more productive to worry about two other things instead.
1. Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value.
2. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent.

Quoted: Understanding what makes your product a "must have" painkiller versus a "nice to have" vitamin is the key to successful marketing. Identifying the key pain points and how your product solves them in a simple value proposition is job one. There are sometimes "trigger events" that cause these pain points. These "trigger events" cause your product to convert from a "vitamin" to a "painkiller" for customers. Qualifying your sales leads by trigger events and pain points will help focus your sales and marketing efforts and result in much higher win ratios.

Looks like an insightful marketing blog.

Quoted: In these posts you'll find more than just commentaries on how doomed you are if you're keeping the faith in old-school marketing. I'm actually going to tell you what works, why it works and how to make it work for you.

Seth on Hillary and sunk costs...

Quoted: Which leads to an interesting marketing question that doesn't have a lot to do with your political views and a lot to do with your take on sunk costs and brand quality: Should Hillary Clinton quit?