Quoted: Every six months I rethink the optimal startup go to market approach based on new insights gained at recent startups.

Quoted: How has the in-app purchase flow affected conversion rates? Jambool CEO Vikas Gupta says that apps that have implemented the new payment option have seen jumps of up to 50%. In addition, Gupta notes that once players make a credit card payment once they can pay again on any game in the network without having to reenter their credit card information.

Quoted: Interest in troubled Internet giant Yahoo has not waned, it just took a break for the holidays. A group of well known Silicon ...

Quoted: We’re not exactly sure if this is one of the worst marketing ploys ever, or one of the best. All we know for sure however, is that you can bet the bank that you will definitely find an MS DOS shirt added to our wardrobe once this new line kicks off. You hear that Microsoft? Hook it up!

Some nice articles on applied multivariate testing by the president and founder of SiteSpect Inc. (www.sitespect.com) and architect of SiteSpect's multivariate testing and behavioral targeting platform.

Quoted: In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed.

Latest blog post.

Quoted: I am part of a group of technology entrepreneurs and managers where we periodically discuss case studies. Of all of them, the LinkedIn study especially stands out in my mind.

Brilliant!

Quoted: So why is this working? I told you loyal readers back in August. Unlike its competitors, it’s effectively leveraging location awareness and social networking/human team building instincts to create a bit of a phenomenon. The result is a viral spread.

Recommended by Andrew Chen ( http://andrewchenblog.com/ ), a blogger who I respect quite a bit.

Looks like this book has a greater focus on case studies and specific techniques as compared to Scott Berkun's book, "Making Things Happen".

Quoted: The Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures.