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Mohit on marketing
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    1
    0 starsmohit | Shared With: Everyone - 4 days ago | marketing, chasm, technology, early adopter
    Futuristic Play by Andrew Chen: Are Web 2.0 startups wasting their time with Web 2.0 early adopters?

    Agreed.

    Quoted: In 99% of all cases, the Techcrunch early adopter crowd is probably NOT the ideal early adopter crowd to go after - your target market lives somewhere else
    ...
    The exceptions I'll make to this are B2B tech startups like Gnip, or companies primarily trying to target VCs in their announcements.

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    2
    0 starsmohit | Shared With: Everyone - 19 days ago | marketing, online marketing, seo, technology
    Web Marketing Grows, but How Much? - eMarketer

    Quoted: "More than one-half of the average marketer's budget is now spent online," according to a press release from lead generation company Clash-Media. The firm conducted its "Online Lead Generation (B2C) R

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    13
    0 starsmohit | Shared With: Everyone - 23 days ago | marketing, strategy, internet marketing, conservation marketing
    Conversation Marketing | Portent Interactive, Seattle, WA

    This is a good set of rules. The rules are not necessarily groundbreaking but do serve as a nice framework.

    Quoted: Internet communications should work the same way. A visitor comes to your web site. If the design doesn't drive them away (most do), then they read, or watch, or listen, or all three. If your content doesn't confuse them (very common) or bore them (even more common) then they stay.
    ...
    Conversation Marketing consists of six rules:

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    2
    0 starsmohit | Shared With: Everyone - 23 days ago | marketing, must-have, nice-to-have
    Must-Have Vs. Nice-to-Have Products - DMNews

    How you market your product depends on whether you are a "must-have", "nice-to-have", or "should-have".

    Quoted: In newsletter publishing, an area where I write a lot of copy, publishers divide their products, mostly newsletters, into two categories: "must have" and "nice to have." I think these categories can extend to virtually any type of product or service, and I would add a third category: "should have."
    ...
    What's the difference, and why is the difference important to marketers?

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    3
    0 starsmohit | Shared With: Everyone - Jun 03 2008 | marketing, seth, grand opening
    Seth's Blog: Not so grand

    Quoted: The grand opening is a symptom of the real problem... the limited attention span of marketers. Marketers get focused (briefly) on the grand opening and then move on to the next thing (quickly). Grand opening syndrome forces marketers to spend their time and money at exactly the wrong time, and worse, it leads to a lack of patience that damages the prospects of the product and service being launched.

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    1
    0 starsmohit | Shared With: Everyone - May 29 2008 | marketing, viral, technology, web 2.0
    Futuristic Play by Andrew Chen: User retention: Why depending on notification-driven retention sucks

    Agreed.

    Quoted: High value content creators
    The point is, the users that come to your site and create content are hugely helpful. So the question is, how do you find and support these high-value users? Here are a couple thoughts from a brainstorm:
    ...
    * Build features that support high-quality single-user experiences
    * Make it easy to create content on the site, and reward users that do
    * Create differentiated experiences that users can weave into their daily routine
    * Be as sticky as possible - this is a place where software clients are great, but websites are hard

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    9
    0 starsmohit | Shared With: Everyone - Apr 24 2008 | seth, marketing, traffic, engagement
    Seth's Blog: Silly Traffic

    Quoted: I think it’s more productive to worry about two other things instead.
    1. Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value.
    2. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent.

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    5
    0 starsmohit | Shared With: Everyone - Apr 17 2008 | startups, marketing, entrepreneurship
    Don Dodge on The Next Big Thing: Does your startup solve a problem? Vitamin or pain killer?

    Quoted: Understanding what makes your product a "must have" painkiller versus a "nice to have" vitamin is the key to successful marketing. Identifying the key pain points and how your product solves them in a simple value proposition is job one. There are sometimes "trigger events" that cause these pain points. These "trigger events" cause your product to convert from a "vitamin" to a "painkiller" for customers. Qualifying your sales leads by trigger events and pain points will help focus your sales and marketing efforts and result in much higher win ratios.

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    2
    0 starsmohit | Shared With: Everyone - Apr 02 2008 | marketing, d/c strategic, blogs
    D/C Strategic - Word of Mouth Marketing for Small Businesses - Seattle

    Looks like an insightful marketing blog.

    Quoted: In these posts you'll find more than just commentaries on how doomed you are if you're keeping the faith in old-school marketing. I'm actually going to tell you what works, why it works and how to make it work for you.

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    16
    0 starsmohit | Shared With: Everyone - Mar 12 2008 | hillary, the dip, seth godin, seth, politics, marketing
    Seth's Blog: Sunk costs, quitting and the value of your brand

    Seth on Hillary and sunk costs...

    Quoted: Which leads to an interesting marketing question that doesn't have a lot to do with your political views and a lot to do with your take on sunk costs and brand quality: Should Hillary Clinton quit?

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