Quoted: Who are these "heavy clickers"? They are predominantly female, indexing at a rate almost double the male population. They are older. They are predominantly Midwesterners, with some concentrations in Mid-Atlantic States and in New England. What kinds of content do they like to view when they are on the Web? Not surprisingly, they look at sweepstakes far more than any other kind of content. Yes, these are the same people that tend to open direct mail and love to talk to telemarketers.

Not sure yet if this is smart or stupid, but it's definitely interesting.

Quoted: Dell takes a hard drive at advertising : Dell started out the day as a computer company. But by the time the markets closed it had become an advertising powerhouse. The company says it's going to spend $4.5 billion to create its own ad agency. Lisa Napoli reports.

Quoted: More than three-quarters of US marketing professionals surveyed think that social media marketing—also known as Web 2.0—can give them a competitive edge, according to Coremetrics' "Face of the New Ma

Quoted: In the third quarter of 2006, Fathom found that the average keyword price paid by online advertisers had increased 16.5% percent to $1.48.

Interesting...although this is quite small relative to where the *online* advertising industry is already.

Quoted: Jupiter projects that ad spending will rise from $1.4 billion this year to $2.9 billion in 2011.