Quoted: I'm afraid to say that consumer RSS Readers are rapidly becoming commodities and will soon be next to worthless - the real business is white label and enterprise solutions. So Newsgator for example is well positioned. And Bloglines and Rojo both got out while the going was still good, via acquisitions. Although it must be said that niche RSS Readers will still have their place - for example FeedDemon (owned by Newsgator) will continue to get an adequate number of subscriptions.