A reasonable definition of positioning.

Quoted: In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market.

Relevant post on naming. Many points in here. One thing I hadn't considered is that if you have a generic name, it's hard to be #1 on Google for that word.

Related note: I noticed that sex.com, despite having arguably the best domain name ever, has a lower alexa rank than us. Ditto bikini.com.

Quoted: Flickr is a good name. So is 37signals. The design firm Number 17, however, is not. Answers, About, Hotels and Business are all fine URLs, but they don't work very well if someone forgets to put the <dot com> part in. Do a Yahoo search on radar and you won't find the magazine or the website in the making, and do a search on simple and you won't end up at the very expensive simple.com domain.

Quoted: There is one question that provides the best predictor of customer loyalty and for the vast majority of business: How likely is it that you would recommend (Company X) to a friend or colleague?

Quoted: Positioning Your Business Here are five key things to consider when developing the positioning strategy for your business. * What exactly is your Business Solution? ...

thanks m.