mohit | Shared With: Everyone - Apr 07 2008 | advertising, cpm, monetization, revenue
Quoted: Now, the Techcrunch article discusses the idea that small sites monetize better than large ones. I think that's actually a correlation rather than a causation. There are a ton of small sites out there, and much of their traffic comes from Google. It's much harder to build a functioning social site where people coming back daily than a site where people occassionally stumble on it through their search engine.
mohit | Shared With: Everyone - May 10 2007 | social software, social networking, tagged, web 2.0, revenue
mohit | Shared With: Everyone - Mar 22 2007 | google, advertising, adsense, revenue, link units
Wouldn't have guessed this -- since link units require an extra click.
Quoted: Recently, Julie experimented with optimizing her link unit ad placement. She removed the existing 120x90 link unit from the uppermost right corner of her pages, and instead placed a 468x15 link unit at the top of her articles. In doing so, Julie found a convenient, unobtrusive location and saw her readers naturally gravitating towards the link unit. Her efforts led to an immediate doubling of her revenue -- an increase that has been sustained since the move.
mohit | Shared With: Everyone - Feb 10 2007 | wikipedia, revenue
Alternatively, wikipedia could show advertising. While this would be controversial, this would likely generate more than enough revenue for them.
Quoted: In a rather extraordinary example of begging for money, Florence Devouard, Chairwoman of the Wikimedia foundation has told an audience at the Lift07 conference that Wikipedia has the financial resources to run its servers for another 3-4 months, and that without further funding Wikipedia “might disappear”.
mohit | Shared With: Everyone - Feb 10 2007 | myspace, web 2.0, advertising, revenue
mohit | Shared With: Everyone - Nov 14 2006 | lead generation, revenue, advertising, acquisitions, seattle
Cool. Most of their traffic was organic search...meaning they had very little traffic acquisition costs.
Quoted: All Star Directories, the five year-old online education lead generation firm based in Seattle, was purchased recently by Austin Ventures. It is the firms first such acquisition in the interactive lead generation space and from the sounds of it, not the last.
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