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mohit | Shared With: Everyone - Aug 27 2008 | self, google, marketing, search, sem, seoLatest post to the blog.
Quoted: I recently gave the following talk to the Chinese Institute of Engineers on the Microsoft campus. The talk is an introduction to Search Engine Marketing (SEM), focusing on Search Advertising and Search Engine Optimization. I also explain the search business model and ranking algorithm to the extent that is needed to effectively implement SEM.
