mohit | Shared With: Everyone - Jun 06 2008 | faves, google, bdmentions, seo, smx, self, todo
Short summary of the Faves.com case study I presented at SMX.
Quoted: This session will include actual case studies. First example is Faves.com. Wanted to capture long tail keyword searches so distributed long tail content across many linkable pages.
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They also had a branding problem Was called bluedot.us in which users were confused over the .us name. Faves.com is more in line with what they actually offer.
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