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    10
    0 starsmohit | Shared With: Everyone - Jun 19 2008 | books, seth, kindle, amazon, oprah
    Seth's Blog: Random thoughts about the Kindle

    Seth on the Kindle...

    Quoted: It's for women and women are buying it. The bestseller list of Kindle titles is much less tech-heavy than Amazon's list was in the early days of the web. An Oprah book is #1.

  • vote
    3
    0 starsmohit | Shared With: Everyone - Jun 03 2008 | marketing, seth, grand opening
    Seth's Blog: Not so grand

    Quoted: The grand opening is a symptom of the real problem... the limited attention span of marketers. Marketers get focused (briefly) on the grand opening and then move on to the next thing (quickly). Grand opening syndrome forces marketers to spend their time and money at exactly the wrong time, and worse, it leads to a lack of patience that damages the prospects of the product and service being launched.

  • vote
    16
    0 starsmohit | Shared With: Everyone - May 21 2008 | books, seth, reading, the dip
    Seth's Blog: How to read a business book

    A good business book is more than a cookbook...

    Quoted: If you’re reading for the recipe, and just the recipe, you can get through a business book in just a few minutes. But most people who do that get very little out of the experience. Take a look at the widely divergent reviews for The Dip. The people who ‘got it’ understood that it was a book about getting you to change your perspective and thus your behavior. Those that didn’t were looking for bullet points. They wasted their money.

  • vote
    9
    0 starsmohit | Shared With: Everyone - Apr 24 2008 | seth, marketing, traffic, engagement
    Seth's Blog: Silly Traffic

    Quoted: I think it’s more productive to worry about two other things instead.
    1. Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value.
    2. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent.

  • vote
    16
    0 starsmohit | Shared With: Everyone - Mar 12 2008 | hillary, the dip, seth godin, seth, politics, marketing
    Seth's Blog: Sunk costs, quitting and the value of your brand

    Seth on Hillary and sunk costs...

    Quoted: Which leads to an interesting marketing question that doesn't have a lot to do with your political views and a lot to do with your take on sunk costs and brand quality: Should Hillary Clinton quit?

  • vote
    4
    0 starsmohit | Shared With: Everyone - Feb 08 2008 | seth, management
    Seth's Blog: Soggy

    Quoted: New organizations and new projects are so crisp.
    ...
    Then, over time, things get soggy. They slow down. Decisions aren't so black and white any more.
    ...
    Why?

  • vote
    11
    0 starsmohit | Shared With: Everyone - Jan 24 2008 | marketing, judgement, seth
    Seth's Blog: Bad judgment

    Quoted: Here's a thought: Maybe it's not bad judgment.
    ...
    Try this on: "If I believed what you believe, I'd probably be acting exactly the same way you are right now." (Better thought than said, probably).

  • vote
    32
    0 starsmohit | Shared With: Everyone - Nov 10 2007 | seth, blogging, diary, todo
    Seth's Blog: The internal blog

    I need to do this.

    Quoted: Use it as an internal diary, a way of tracking each day so that a month or a year from now, you can look back at where you were and how you dealt with the issue of the day. Even if no one else on your team reads your blog, the act of creating it will be worthwhile.

  • vote
    8
    0 starsmohit | Shared With: Everyone - Nov 01 2007 | seth, blogs, marketing, business, opensocial
    Seth's Blog: Changing the game

    Seth calls OpenSocial a game changer.

    Quoted: Consider the sandwich/burger shop/deli on a street crowded with choices. What to do? Why not get rid of all the meat and become a vegetarian/kosher sandwich/burger shop/deli? Now, it's five competitors and you. Anyone with a friend who eats carefully will bring her to your shop, the one and only one of its kind.

  • vote
    12
    0 starsmohit | Shared With: Everyone - Sep 26 2007 | marketing, blog, seth
    Seth's Blog: Push and pull

    I've thought about this in the past, too.

    Quoted: RSS transforms blogs from pull to push. The web transforms TV from push to pull.
    ...
    This isn't trivial. It changes everything about the way you market what you market. I'd spend some time thinking about whether you push or pull, about whether you can flip that, and about whether your posture matches your message.

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