mohit | Shared With: Everyone - Dec 12 2008 | seth, journalism, pulitzer
mohit | Shared With: Everyone - Nov 23 2008 | journalism, new york times, news, seth
I agree that the prominent newspapers have failed to distribute their brands as broadly as they could have. For the New York Times specifically, I don't think it is too late yet.
Quoted: When you think about your business, realize that it is a combination of assets and constraints. The Times understood both, but suddenly, the constraints changed. Now, it's possible for a single individual with a Typepad account to reach more people than almost any newspaper in the country can. Loosen one constraint and the game changes. That leaves you with the assets, for a while anyway.
mohit | Shared With: Everyone - Aug 12 2008 | luck, self help, seth, fate
mohit | Shared With: Everyone - Jun 19 2008 | books, seth, kindle, amazon, oprah
mohit | Shared With: Everyone - Jun 03 2008 | marketing, seth, grand opening
Quoted: The grand opening is a symptom of the real problem... the limited attention span of marketers. Marketers get focused (briefly) on the grand opening and then move on to the next thing (quickly). Grand opening syndrome forces marketers to spend their time and money at exactly the wrong time, and worse, it leads to a lack of patience that damages the prospects of the product and service being launched.
mohit | Shared With: Everyone - May 21 2008 | books, seth, reading, the dip
A good business book is more than a cookbook...
Quoted: If you’re reading for the recipe, and just the recipe, you can get through a business book in just a few minutes. But most people who do that get very little out of the experience. Take a look at the widely divergent reviews for The Dip. The people who ‘got it’ understood that it was a book about getting you to change your perspective and thus your behavior. Those that didn’t were looking for bullet points. They wasted their money.
mohit | Shared With: Everyone - Apr 24 2008 | seth, marketing, traffic, engagement
Quoted: I think it’s more productive to worry about two other things instead.
1. Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value.
2. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent.
mohit | Shared With: Everyone - Mar 12 2008 | hillary, the dip, seth godin, seth, politics, marketing
mohit | Shared With: Everyone - Feb 08 2008 | seth, management
mohit | Shared With: Everyone - Jan 24 2008 | marketing, judgement, seth
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Well said.
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