Quoted: If my previous post confused you, it's because of the difference between tactics and innovation. Try these 10 ideas to get you started down the path of scientific marketing tactics:

Yet another great point by Seth...

Quoted: When I type your brand or your name into youtube, what do I find? What about technorati? or flickr? You can fix all three of these things today.

Very relevant to a conversation I had last night.

Quoted: If you want to please everyone, it helps to be clear, obvious and direct. And safe and predictable as well. Of course, if you try to make it clear to everyone, the chances of having your story spread in the long run go down. Because direct is often not so interesting, especially to sneezers. And doesn't always involve the joy of discovery.

Quoted: There are more than 50,000 restaurants in New York City. Perhaps 200 of them are marketing success stories. Yet at the other 49,800 restaurants, the owners spend very little time working on their breakout idea, and tons of time doing stuff that feels a lot more important.

Yet another great post from Seth.

redotted from eric.

Free ebook from Seth Godin

Quoted: Knock Knock is now available for you to read for free. It's a short take on how to use the new online marketing tools to ...

Seth wrote this after "Purple Cow". "Free Prize" describes how to become a "Purple Cow".

Quoted: Donuts are boring but Krispy Kreme found an edge and made them sensational. Netflix did the same with movie rentals. They created a free prize ...

hmm...

Quoted: What happens when a nerd tries to tell a different story? Here's HD Allard, from Microsoft, transforming himself into a media mogul.