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Mohit on spaghetti
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    0 starsmohit | Shared With: Everyone - Jul 14 2008 | google, advertising, spaghetti, technology
    Google Push to Sell Ads   On YouTube Hits Snags - WSJ.com

    Quoted: Mr. Armstrong, who is 37 years old, describes Project Spaghetti as an effort to fix the plumbing behind all of Google's ad initiatives. The inefficiencies, he says, are a product of Google's rapid growth and its innovation. Streamlining the systems and developing new ad formats, he says, should eventually improve the company's bottom line.

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