Quoted: Why does a company full of smart people make stupid decisions? How do we keep it from happening?
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So perhaps the answer is to keep things small; keep the units of your business broken up into teams where everyone gets along and moves forward together, and evaluate the health of the business based on the health of those individual teams. Maybe we are hard-wired to be unable to operate optimally at anything larger than tribe level.

This is a good set of rules. The rules are not necessarily groundbreaking but do serve as a nice framework.

Quoted: Internet communications should work the same way. A visitor comes to your web site. If the design doesn't drive them away (most do), then they read, or watch, or listen, or all three. If your content doesn't confuse them (very common) or bore them (even more common) then they stay.
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Conversation Marketing consists of six rules:

This pyramid is a helpful way to understand the difference between mission, values, vision, and strategy.

Quoted: I think of Mission-Vision-Strategy-Objectives as a hierarchy from broadest to most specific. Values underlie them all.

Quoted: Here's the obligatory January skiing analogy: Carving your turns better is a tactic. Choosing the right ski area in the first place is a strategy. Everyone skis better in Utah, it turns out.