Free "Introduction to Economic Analysis" from a Caltech professor. I like his description of the book...

Quoted: This book presents introductory economics ("principles") material using standard mathematical tools, including calculus. It is designed for a relatively sophisticated undergraduate who has not taken a basic university course in economics. It also contains the standard intermediate microeconomics material and some material that ought to be standard but is not. The book can easily serve as an intermediate microeconomics text. The focus of this book is on the conceptual tools and not on fluff. Most microeconomics texts are mostly fluff and the fluff market is exceedingly over-served by $100+ texts. In contrast, this book reflects the approach actually adopted by the majority of economists for understanding economic activity. There are lots of models and equations and no pictures of economists.

Looks like this might be worth reading. One (arguable) example of effective "framing": pro-life instead of anti-abortionists.

Quoted: In Don't Think of an Elephant Lakoff describes the funded think tanks that republicans use to generate a steady stream of white papers trying out ways of communicating that will trick Americans into voting regardless of their self interest.

A summary of the book, The McKinsey Way. Some helpful techniques in here, even if you're not in consulting.

Quoted: One of the most fundamental tenants of McKinsey problem solving is the concept of MECE, mutually exclusive, collectively exhaustive. MECE can be used when developing and listing issues related to the problem at hand. First, the associate must ensure that the list is mutually exclusive, or that every item is separate and distinct. Then, she must check that it is collectively exhaustive, that it includes every issue relevant to the problem. This approach prevents overlap and confusion.

Quoted: Finally after 18 months I am excited to announce that the book has been published by John Wiley & Sons, Inc and is now available from Amazon and other

Heard George Soros talking about his new book on NPR this morning.

Quoted: "The idea was that regulators always make mistakes, state interference in the markets just messes things up," Soros says. "And that was a false idea .... Regulators are human and bound to make mistakes, but markets are also human and they are also bound to make mistakes. Instead of markets always being right, they're actually always groping at trying to find out what the facts are. But they never get it right."

Quoted: I think this is basically a good idea. If the government is going to bail out the people trading with Bear Stearns in an effort to calm the markets, then they might as well go right to the source of the poison and clean up the mortgage mess. But it has to be done right. And I think that insuring the mortgages instead of buying them, as was done in the depression, is an idea with some merit.

Faving so I remember to read the entire article.

Quoted: Failure to reform a bloated civil service is putting the country's huge economic achievements at risk

Quoted: MIT Sloan Management Review provides senior managers with the best current management theory and practice. The peer-reviewed, quarterly journal covers all management disciplines, with a particular emphasis on corporate strategy, leadership and management of technology and innovation.

Recommended on Seattle Tech Startups.

Quoted: Amazon.com: High Performance Web Sites: Essential Knowledge for Front-End Engineers: Books: Steve Souders by Steve Souders