Agreed.

Quoted: High value content creators
The point is, the users that come to your site and create content are hugely helpful. So the question is, how do you find and support these high-value users? Here are a couple thoughts from a brainstorm:
...
* Build features that support high-quality single-user experiences
* Make it easy to create content on the site, and reward users that do
* Create differentiated experiences that users can weave into their daily routine
* Be as sticky as possible - this is a place where software clients are great, but websites are hard