The back of the iPod says, "Designed by Apple in California". The back of the Zune says, "Hello from Seattle".

Quoted: Um... excuse me? Hello from Seattle? That has, I'm afraid, none of the same resonance. It evokes nothing. Boeing and rain, maybe. Kurt Cobain's unhappiness.
...
But really it's just a desperate desire to be like Apple, without even a smidgen of understanding of the culture code that makes Designed by Apple in California work.