msandler | Shared With: Everyone - May 25 2009 | micropersuasionSteve Rubel on Digital Communications
By Steve Rubel
Published: May 25, 2009For more than 100 years, brand marketers have largely focused on push marketing — a mix of tried-and-true tactics that includes paid and earned media. However, that was before the Attention Crash, an event that is changing the economics of digital marketing.
- msandler | Shared With: Everyone - Mar 18 2009 | micropersuasion
Excellent article from the master of Trend Analysis-his followers post great comment's-mark said…
"Already, Dave Winer is playing with Jaiku. Scoble is deep into Friendfeed. I am finding a lot more value these days in both Friendfeed and Facebook, which leads me to my next point." 
msandler | Shared With: Everyone - Jul 03 2008 | micropersuasion, articles, generalsemantics
Micro Persuasion: Independent’s Day: Digital Nomads Rising
Filed under: Uncategorized — Digtital Move's @ 12:37 pm
Steve Rubel has just posted my reads for the Holiday !Independent’s Day: Digital Nomads Rising
The following is also my column in Advertising Age next week.
As I write this column, all the talk is about the recession. There were nearly 40,000 stories in Google News in the last week mentioning the R-word. In addition, a gallon of gas, now at four dollars, may hit seven bucks by 2010, according to CIBC World Markets. Meanwhile, layoff announcements are up 21% in 2008, Challenger, Gray and Christmas reports
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