The Phone Book is Still a Most Valuable Source For Business Promotion

Look at how two different firms and their products were affected by health scares affecting the image and sales of their products...

Look at how two different firms and their products were affected by health scares affecting the image and sales of their products.

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In one case customers were scared away, and frightened of a product.

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In another case customers and potential customers came to be reassured by the image of a company, and its concern for their health and safety.

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That product became the standard of pain and headache relief.

Contrast two examples. Perrier water used to be the standard of luxury water products. Perrier was the market leader of imported water products, for thirst, into the United States.

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Perrier water commanded a premium lead in the marketplace � especially in luxury beverage establishments such as lounges and bars.
Have you ever heard of the Perrier Water product in 2007 or 2008 ?

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It was commonplace and indeed a status symbol, that for the same price as an alcoholic beverage, to order a �Perrier with a Twist�. Profit margins were exceptional both for Perrier and the retail and restaurant trade.

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Along came a twist of fate and marketing. Benzene, a known carcinogen in rats, was found in bottle Perrier water.

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The company first stated one story � that the incident was isolated and of no concern. It was an isolated incident based on one employee cleaning a piece of bottling equipment with that very benzene that was the cause the company reported , Be reassured Perrier .. Blah, blah of no concern�

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Be reassured that Perrier water does not contain Benzene and is safe� Yet when this same substance Benzene was found in additional lots of Perrier water in widely varying geographic areas the company changed its story to another fish story so to speak.

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As time progressed the company revamped the story even further to state that actually Benzene was added to Perrier water in the Carbon Dioxide used to make Perrier water fizz. This Benzene was naturally removed in the manufacturing process and was of little concern.

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By doing so the company admitted that their hallmark fame of �Naturally bottled water �was untrue and adulterated and diminished their very basis of their marketing strategy and established market and market base.

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If you think about it � in the year of 2007 how may times have you have frequently heard the word �Perrier

Look at how two different firms and their products were affected by health scares affecting the image and sales of their products...

Look at how two different firms and their products were affected by health scares affecting the image and sales of their products...

It may not be the end of American manufacturing, due to globalization and outsourcing. It's all in the marketing and cost structure mix.

he phone book can be more than a valuable source of advertising directly leading to sales and promotion of your goods, services or business products.

. To call a car or any product an �Edsel� is to provide the worst of insults. The Edsel was a car designed and manufactured by the Ford Motor Company of Dearborn � in the late 1950�s. 157, 1958, 1959 to be exact. The debacle of the Edsel was both one of the most spectacular and worst failures to befall the vibrant American automobile industry of that day

Look at how two different firms and their products were affected by health scares affecting the image and sales of their products...