oke | Shared With: Everyone - Jan 21 2008 | in-gamemedia, games, adver, In-Game Advertising, 盛越Quoted: 上海盛越广告有限公司,成立于2004年。是一家立志于创建新广告模式的国内广告公司。公司秉承开拓、创新、互动的原则,深度挖掘广告主与游戏之间的结合点,并通过国内唯一自主研发的IGA广告投放平台,实现了游戏内广告高效并精准的投放。
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oke | Shared With: Everyone - Nov 18 2007 | games, aol, adver, casino
oke | Shared With: Everyone - Oct 02 2007 | games, flash, adver, ad-gameShareViewed: 7 Times
oke | Shared With: Everyone - Sep 02 2007 | mobile, games, media, adver, dvr, 調査
Quoted: We have also commissioned new research which looks at the impact on traditional media of two key digital technologies: the mobile phone and the digital ...
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oke | Shared With: Everyone - May 31 2007 | games, adver, 遊戲橘子, 易吉網, 廣告
Quoted: 遊戲橘子的「跑跑卡丁車」與德國某車商合作,在遊戲中大肆曝光該車的造型,而橘子子公司易吉網遊戲「熱舞on line」也與運動服飾品牌 Nike合作,授權在遊戲商城的商品打上Nike的Logo,易吉網遊戲營運部經理朱威陵表示,橘子與易吉網相當看好未來遊戲廣告的市場,目前橘子和易吉網也不排除另外成立遊戲廣告部門。
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oke | Shared With: Everyone - Apr 07 2007 | adver, 広告, ad-game, 遊戲, games
Quoted: 『アドバゲーム』とは商品や企業の広告メッセージをWEBサイトにおいてゲームを媒介として伝える手法です。
ゲームという手法の特性上、親しみやすい上に、ユーザーと広告の接着時間が長く、エンタテインメント性を持って、商品や企業のブランドイメージを自然に伝えることが可能なため、効果の高い新しいマーケティングソリューションです。
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oke | Shared With: Everyone - Mar 25 2007 | games, video, adver, 調査, interpret, marketing
Quoted: Interpret today revealed the results of their latest Gameasure report; Gameasure is Interpret's tracking system that measures title reach, frequency, duration, and demographics for both console and PC platforms. The company's latest findings demonstrate how video games are a primary influencer of key demographics. In studying over 80 titles, Interpret found that the actual reach of video games goes far beyond reported sales figures – more evidence of how significant the medium should be to marketers.

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