perrymarshall | Shared With: Everyone - Jun 07 2009 | google adwords google ad wordsCustomers should be spoken and written to in a conversational, layman's tone of voice that strives to build trust, educate and persuade, rather than dazzle and impress. Perry Marshall helps companies grow sales & eliminate waste with results-accountable marketing & publicity
perrymarshall | Shared With: Everyone - Jun 08 2009 | google adwords google ad wordsAdvertising and marketing are selling in print. There should be no fundamental difference between the message in your ads, brochures, website, newsletters, press releases and white papers, and what you tell your customers face to face.
perrymarshall | Shared With: Everyone - Jun 08 2009 | google adwords google ad wordsEffective publicity is a vital part of any marketing campaign. You can leverage the power of your existing customers and the media to tremendously increase the impact of your marketing message by making it far more credible.
perrymarshall | Shared With: Everyone - Jun 08 2009 | google adwords google ad wordsSmart marketers know their numbers: How much a customer is worth, what they can afford to spend to get a customer, and the Return On Investment for each ingredient in their marketing mix.
perrymarshall | Shared With: Everyone - Jun 08 2009 | google adwords google ad wordsAll people make buying decisions based on emotion; therefore your marketing must use emotion to sell what people want, not what you think they
perrymarshall | Shared With: Everyone - Jun 08 2009 | google adwords google ad wordsYou will capture the attention of your customers when you enter the conversation already taking place inside their heads.
perrymarshall | Shared With: Everyone - Jun 07 2009 | google adwords google ad wordsYou will earn the trust of your customers when you talk to them the same way they talk to each other and themselves. Perry Marshall helps companies grow sales & eliminate waste with results-accountable marketing & publicity.
perrymarshall | Shared With: Everyone - Jun 07 2009 | google adwords google ad wordsIf your company writes software, then your source code is like the family jewels. You've probably got a safe somewhere in your building with that code locked inside, and if you're smart you've also got copies at a remote location. Perry Marshall helps companies grow sales & eliminate waste with results-accountable marketing & publicity
perrymarshall | Shared With: Everyone - Jun 07 2009 | google adwords google ad wordsFriends come and go but enemies accumulate. It's much easier and less expensive to serve existing customers than to get new ones.
perrymarshall | Shared With: Everyone - Jun 07 2009 | google adwords google ad wordsPerry Marshall helps companies grow sales & eliminate waste with results-accountable marketing & publicity.

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