Effective publicity is a vital part of any marketing campaign. You can leverage the power of your existing customers and the media to tremendously increase the impact of your marketing message by making it far more credible.

Smart marketers know their numbers: How much a customer is worth, what they can afford to spend to get a customer, and the Return On Investment for each ingredient in their marketing mix.

All people make buying decisions based on emotion; therefore your marketing must use emotion to sell what people want, not what you think they

You will capture the attention of your customers when you enter the conversation already taking place inside their heads.

You will earn the trust of your customers when you talk to them the same way they talk to each other and themselves. Perry Marshall helps companies grow sales & eliminate waste with results-accountable marketing & publicity.

If your company writes software, then your source code is like the family jewels. You've probably got a safe somewhere in your building with that code locked inside, and if you're smart you've also got copies at a remote location. Perry Marshall helps companies grow sales & eliminate waste with results-accountable marketing & publicity

Friends come and go but enemies accumulate. It's much easier and less expensive to serve existing customers than to get new ones.

Perry Marshall helps companies grow sales & eliminate waste with results-accountable marketing & publicity.