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Roy on apple and trademarks
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    0 starsroyleban | Shared With: Everyone - May 13 2008 | design, news, apple, trademarks, patents
    Shape of Things to Come

    Quoted: On Jan. 8, the U.S. Patent and Trademark Office granted Apple Inc. a trademark for the three-dimensional shape of its iPod media player.

    This was more than a recognition of an innovative product design. It also was Apple's capping piece in a multiyear marketing and legal campaign that pushed intellectual-property rights to new competitive advantage for the company.

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