samuel337 | Shared With: Everyone - Dec 06 2007 | advertising, marketing, mobiles, australia"Users of Telstra's high-speed Next G phone network will soon be able to download concert tickets and other content directly to their phones by scanning special barcodes on billboards and other advertisements... All they need do is photograph a barcode, which can be on any surface - from billboards and computer screens to bottles and T-shirts."
About time, but Telstra only? Yeh sure, because the cool kids are all on Telstra right?
- samuel337 | Shared With: Everyone - Oct 18 2007 | marketing, advertising, water
"Bringing a whole new level of sophistication and class to designer water, Evian is marketing a limited release “Palace” bottle to high end bars and restaurants. Featuring a unique stainless steel coaster, accompanied with a specially designed pouring top, Evian has thought of all the details."
Pretty cool marketing strategy. I have to say though, after drinking tap water for a while, I can't stand bottled water anymore because it has no taste at all.
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