samuel337 | Shared With: Everyone - Apr 19 2008 | mobile, drink driving, new zealand"Run The Red worked closely with Clemenger BBDO to create the LTNZ ‘Bloody Legends’ IVR campaign. This campaign was targeted at friends of a potential drink driver, and enabled them to send their friend an anonymous IVR (recorded voice) message to advise them not to drink drive. "
I found out about this from a recorded panel session, so it's not exactly the newest idea, but I still thought it was pretty ingenious. Definitely a lot more creative than the ideas I've seen around Melbourne, and one that actually might work!
- samuel337 | Shared With: Everyone - Feb 17 2009 | internet, freedom, new zealand, piracy
"A protest has been created by the Creative Freedom website against the Section 92A law that instructs internet service providers to cut a user's connection if a music company accuses them of copyright infringement, that is due to come into effect on February 28th unless immediate action is taken by the National Party."
And I thought the NZ had the more sensible government in this part of the world. Soon they'll be exchanging ideas, and we'll get it as well, while they can get the awful firewall. Yuck.
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