http://faves.com/users/samuel337/rss?st=user%3asamuel337++tag%3a%22mobile%22http://faves.com/Your community view of the Web.en-usWed, 06 Jan 2010 14:05:39 GMTWed, 06 Jan 2010 14:05:39 GMTFaves RSS Generator60http://faves.com/images/logo_login.gifhttp://faves.com/14030<p>"Run The Red worked closely with Clemenger BBDO to create the LTNZ ‘Bloody Legends’ IVR campaign. This campaign was targeted at friends of a potential drink driver, and enabled them to send their friend an anonymous IVR (recorded voice) message to advise them not to drink drive. "</p><p>I found out about this from a recorded panel session, so it's not exactly the newest idea, but I still thought it was pretty ingenious. Definitely a lot more creative than the ideas I've seen around Melbourne, and one that actually might work!</p><p><a href="http://faves.com/users/samuel337/dot/114591023027">Comment at Faves</a> | <a href="http://faves.com/Out.ashx?u=http://www.runthered.com/site/casestudies/ltnz.php&amp;d=114591023027&amp;t=mobile,drink+driving,new+zealand&amp;ls=rss">View original page</a></p>http://faves.com/users/samuel337/dot/11459102302727447.114591023027Sat, 19 Apr 2008 06:50:23 GMTsamuel337mobile,drink driving,new zealand