"Run The Red worked closely with Clemenger BBDO to create the LTNZ ‘Bloody Legends’ IVR campaign. This campaign was targeted at friends of a potential drink driver, and enabled them to send their friend an anonymous IVR (recorded voice) message to advise them not to drink drive. "

I found out about this from a recorded panel session, so it's not exactly the newest idea, but I still thought it was pretty ingenious. Definitely a lot more creative than the ideas I've seen around Melbourne, and one that actually might work!