"mazon launched “Frustration-Free Packaging,” a new initiative designed to make it easier for customers to liberate products from their packages. The initial focus is on hard plastic cases (“clamshells”) and those secured with a large number of plastic-coated wire ties, commonly used in toy packaging. "

About time. Although this solution only works for online shops, where product visibility isn't important. But surely it can't be that hard to improve standard retail packaging...