"Bringing a whole new level of sophistication and class to designer water, Evian is marketing a limited release “Palace” bottle to high end bars and restaurants. Featuring a unique stainless steel coaster, accompanied with a specially designed pouring top, Evian has thought of all the details."

Pretty cool marketing strategy. I have to say though, after drinking tap water for a while, I can't stand bottled water anymore because it has no taste at all.