Here’s how we harness the power of online video to promote your product or service…
First, we create video features that have broad general interest. These are short features approximately 2 minutes long. Some of these are “news” items, some are “commentary”, some are “tutorials” others are essentially articles turned into videos. The object is to be informative and interesting and get people to look at them.
Here’s an example of a feature with 2 embedded client ads - one at the beginning and one at the end…
See more VIDEO SAMPLES HERE.
Then we create CLIENT VIDEO ADS that are attached to the feature videos. These are short and punchy and are laser-focused on your most important message. They include product information or special offers, and they always include your web address along with other contact information aimed at getting people to your site.
Client Ad Packages…
The client ad package includes concept and script writing, professional voice track, professional music track, assembly of video, encoding for online viewing. These videos do not include the shooting of original video footage or photographs. Because we want to keep the cost low we only work from already available photographs or video footage.
Our typical client ad package consists of 3 different versions: 10 sec, 20 sec and 30 sec. All versions of the completed client videos are available to clients in whatever format they desire (usually .wmv or flash) and are also hosted on one of our servers so clients can use them simply by linking to them.
For more details and pricing see Linknet Video.

This series of videos describes how to get a video running on your website - right from video creation to where your video should be hosted, to how you embed your video in your site. This is #1 in the series and discusses the pros and cons of self-hosting vs. hosting your video on a video-sharing site like Youtube or Revver.

There is an excellent list of resources for producing and using online video on Ralph Wilson’s Web Marketing Today. Follow this link:Â
Video Marketing Resources
It seems odd to me that Wilson mentions two important web hosting services, but does not mention the free web-hosting services provided by the major video-sharing sites (such as Youtube, Revver, etc.) There’s no doubt that the inclusion of screencast.com is important because if you are doing screen captures - especially using Camtasia - most video sharing sites I have tried do not handle these videos adequately at all.
The reason is that Camtasia uses its own special codec which results in excellent quality video. But when you upload this to a site like Youtube, it gets converted into a different format and is published in a much smaller size. Unless you design your screen capture from the beginning for this smaller size it will be pretty ineffective when Youtube, etc. get through with it.
There is also a list of some pretty good resources for video production, including indepth technical articles at WebVideoUniverse.com and Wilson’s own resource materials found at Video and Audio on Websites.

It is common practice to put the website navigation bar along the left side of each web page within a site. If you have done any web page building, and if you have reflected at all on the problems of SEO, you have probably recognized that a left nav bar may very well have a negative SEO impact.
Why? Because it is often the first thing read (after the header) by the SE spiders. Most of us who have done any SEO research have concluded that the content at the top of a page (main headline, first few paragraphs, first few links) establishes the theme of the page and tells the spiders what the page is about.
So we assume that most of our optimization efforts should be devoted to the text at the top of the page: put your desired keyword phrase in the main headline (h1), a number of times in the first couple of paragraphs or sentences, and possibly include it in an outbound link to another highly relevant page within your site.
But if you’ve got a navbar before your primary content (in the left column), then chances are you’ve got a bunch of different keywords and outbound links (to other pages in your site) that seriously dilute the focus of your page. This means that you are counting on your page title tag and headline in the header area to do all the heavy SEO lifting.
(more…)

The ebook called “Article Marketing Domination” by Josh Spaulding contains some interesting and very useful information if you use, or are considering using articles for marketing your online products or services.

Josh makes many practical suggestions, but perhaps the most important are:
1. Don’t get hung up on writing primarily for link building purposes. Write for your human readers so you will get clicks on the links in your resource box. Drive traffic by writing quality content and drawing readers to your embedded links.
2. If you are using an article distribution service such as isnare.com or articlemarketers.com you are probably not maximizing your article marketing efforts.
These are what I call “old style” article distribution services, and I too stopped using these services about two years ago. Why? Because they distribute the exact same article to hundreds of relatively low quality article sites - resulting in what is essentially article spam.
They may also miss the most important article sites such as ezinearticles, articledashboard and ideamarketers.com (along with several others). These are the sites that get the most traffic, are considered most important in the eyes of the search engines, and are usually the most picky in terms of article quality. Because of these things they will drive the most traffic to your sites.
Josh suggests you should focus primarily on the five or six most important sites - make sure your articles get into those directories - especially ezinearticles.com. He also makes some very useful suggestions about dominating your niche(s) in ezinearticles.com and getting even more readership and links back to your articles.
I highly recommend “Article Marketing Domination” by Josh Spaulding.

Here’s a post (Make Money with This Niche Marketing Model) where Bo at Marketing Syndrome suggests creating a niche site using nothing other than videos supplied directly from one or more of the major video uploading sites.
For instance, rather than going to Youtube and sifting through hundreds of videos about everything under the sun. create a site focused on your target keywords that contains only videos from that catgegory.
In fact, I found a a nice little piece of software called Youtube Video Sitemaker that will create sites like this in about 10 minutes, all neatly formatted, titles and keywords and Adsense blocks in place. You can even create a list of keywords that will form a tag cloud in the margin. Click on one of them and you’ll be presented with a selection of Youtube videos about nothing other than that keyword. So far I’ve used this on about 5 different sites and haven’t had a hitch installing it yet.
Here’s a couple of examples built around specific keywords:
Article Marketing
Help With Acne
Loans and Credit

This site lets you upload videos and have them distributed to 9 (or more) of the biggest video sites - including Youtube, Revver, Metacafe and more. Also tracks views. It’s free

clipped from www.tubemogul.com

What is TubeMogul?

TubeMogul is a free service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed. Click here to learn more or sign up now.

In his recently released report titled “Search Engine Myths Exposed” Jonathan Leger tackles some of the most basic assumptions most of us make about getting successful ranking in Google.
He presents case studies and actual research to show that most of these assumptions are nothing but “myths” propagated by “gurus” who are just repeating stuff they have heard elsewhere, usually to promote their own products.
Of course Jonathan himself is promoting a product - a link generating product called 3-Way Links - so we might wonder if that has influenced his emphasis in the report just a bit.
Personally I think not, since he has been consistently saying the same thing ever since I have been following him. He also provides some pretty convincing evidence that, at least for the type of site he is focusing on - relatively low competition niche sites - many of the claims touted in forums and SEO ebooks simply do not hold up to scrutiny.
What are these myths? Download the report and find out for yourself (the link is at the bottom of this post). His conclusion in a nutshell is that the magic formula for getting good ranking in Google search results boils down to this:
Once you have done some basic SEO, it all comes down to links.
Or as Jonathan puts it:
“Make sure you have some on-page relevancy.
Make sure your title tag contains the right keywords.
Get lots and lots of links.”
Of course it is never quite that simple. Not all links are created equal. According to Jonathan the factors you should pay attention to are:
- get links from different Class-C ip addresses
- get links from different geographic locations
- mix up your anchor text
- don’t add links too quickly
Two factors that he doesn’t add (that I would) are
- get as many links from established (older) sites as possible
- pages with higher page rank are more valuable sources of links than those without any page rank.
“Search Engine Myths Exposed” is well worth taking a close look at. It’s a free download, so go get it right now.
Download Search Engine Myths Exposed