I see where the writer is going, but it's not an easy call. This doesn't really work for CDs/books that never have the promise of selling big in the first place...

Quoted: What should record labels, software giants, & other media companies do about digital piracy? There are two options: Get tough and defend intellectual-property rights with every legal & technological trick in the book, or tolerate some illegal copying in the hope of generating buzz & making money in some other way.